Why Are Humans So Predisposed to Accept Outlandish Conspiracy Theories?

Ron McIntyre
4 min readOct 23, 2024

From claims that the moon landing was faked to more recent ideas about secret government cabals controlling world events, conspiracy theories have existed for centuries. Despite often lacking concrete evidence and frequently defying logic, these outlandish theories continue to capture the imaginations of millions of people across the globe. The question arises: why are humans so predisposed to believe in such theories?

The Appeal of Simplicity in a VUCCA World

One reason people gravitate toward conspiracy theories is the desire for simplicity in a volatile, uncertain, chaotic, complex, and ambiguous world. Conspiracy theories offer easy-to-understand perceptions that make sense of complicated events.

When global pandemics, political upheavals, or natural disasters occur, the explanations provided by scientists or experts may seem too complex or uncertain for some. In contrast, conspiracy theories present a straightforward “us versus them” scenario, providing clear villains and heroes.

There are Cognitive Biases at Play

Our brains are wired to find patterns, even where none exist. This is known as apophenia — the human tendency to perceive meaningful connections between unrelated things. Conspiracy theories often exploit this natural cognitive bias. When individuals notice two events happening simultaneously, they are inclined to believe in a cause-and-effect relationship, even if there is no actual link.

Another bias at work is confirmation bias, where people seek information supporting their preexisting beliefs, ignoring contradictory evidence. This strengthens their attachment to conspiracy theories, making it difficult to change their minds.

There is a Trust Deficit and Institutional Skepticism

Many conspiracy theories arise from a deep distrust of authority, government institutions, or media. This skepticism has only grown recently as trust in these institutions has eroded. People may turn to conspiracy theories as an alternative explanation for events when they feel they are being lied to or manipulated. For some, these theories offer a sense of control in a world where they feel powerless. Believing they uncover “hidden truths” gives individuals a sense of empowerment, even when there are no facts to substantiate them.

There are Social and Cultural Influences

Humans are inherently social creatures, and the influence of peers and cultural groups plays a significant role in shaping beliefs. When conspiracy theories gain traction within a social group or online community, participants are likelier to adopt these ideas to fit in or acknowledge their shared identity.

These attitudes are intensified by social media algorithms, which prioritize content that generates strong emotional reactions, pushing users toward more extreme beliefs. Outlandish theories can spread rapidly in these echo chambers without being subjected to minimal critical scrutiny.

There are Responses to Uncertainty and Fear

Conspiracy theories tend to flourish during times of uncertainty or crisis. Studies have shown that belief in such theories spikes during social unrest, economic instability, or global catastrophes. This year, many have cropped up surrounding the hurricanes that hit the southeast of the US. With the added momentum of political spin due to the Presidential Elections, they have escalated to new heights.

These moments of vulnerability create fertile ground for the rise of conspiracy narratives as people look for answers that can explain their anxiety or fear. The simplicity of these theories offers a sense of comfort by providing clear explanations for why bad things happen, thereby offering a reassuring narrative in uncertain times.

The Role of Personality Traits

Certain personality traits may also predispose people to accept conspiracy theories. Individuals with paranoia or narcissism are more likely to believe that powerful groups are working against them or that they have unique insight into hidden truths. Additionally, those with a strong need for uniqueness may gravitate toward unconventional beliefs to stand out. Studies have found that people who believe in one conspiracy theory are often more likely to believe in others, even if the theories contradict one another.

Finally,

Human susceptibility to conspiracy theories is a complex interplay of psychological biases, societal dynamics, and emotional needs. Multiple factors, from the desire for simplicity in a chaotic world to the influence of social groups and personality traits, explain why people are drawn to these outlandish ideas.

Understanding the reasons behind this predisposition is essential in an era when misinformation can spread rapidly, often with severe consequences. Recognizing the cognitive and emotional forces at work allows us to better address the root causes of this phenomenon, thereby fostering a more critical, informed public discourse and enlightening us about the complexities of human belief systems.

The responsibility for dealing with these begins with being self-aware, understanding our own biases, and being able to separate the fact from fiction so present in these theories. Then, we apply these theories to our own lives. You cannot force someone to believe something, so it must start with each of us working on ourselves first. This emphasis on self-awareness and critical thinking empowers us to navigate the complex landscape of conspiracy theories.

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Ron McIntyre
Ron McIntyre

Written by Ron McIntyre

Ron McIntyre is a Leadership Anthropologist, Author, and Consultant, who, in semi-retirement, is looking to help people who really want to make a difference.

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