Ten Ways to Deal with Prognostications

Ron McIntyre
3 min readJan 4, 2024

With the beginning of the year, the predictions for 2024 and beyond have been coming out of the woodwork. As usual, some have thoughts behind them, others have no ideas, and others have way overthought the situation. Anxiety is not the way to start the new year.

Dealing with any predictions, prognostications, or even election polls boils down to taking every one of them with a grain of salt and cross-checking facts, sources, and reasons why you even need to concern yourself with them.

Over the years, I have found that facing prognostications or predictions requires a balanced approach, especially in a business or personal context. If you are a leader, you need to be able to explain logical ways to examine the data for yourself and your people.

Here are ten ways to effectively handle future projections:

Diverse Sources: Always gather information from a variety of sources. This helps in obtaining a well-rounded view and mitigating biases. But when I say gather information, I mean more than just sitting at the computer and trying to sort out social media. Review articles in magazines and books, and talk to someone involved more profoundly than you are to ascertain facts, not conjecture.

Historical Data Analysis: In business, you should be able to examine past trends and data. Historical performance often provides insights into future trends. You are missing many valuable insights if you do not note historical growth and loss by product line or company.

Scenario Planning: Consider different scenarios, both optimistic and pessimistic. Use a SWOT diagram to help you understand each plan better. This helps in preparing for various possibilities. You can examine a group of scenarios depending on how willing you are to face the negative and the positive.

Expert Consultation: Seek insights from experts in the field. Their knowledge and experience can provide valuable perspectives. However, before you spend the money, check their background and prior client success rates so that you are not being fed a lot of fluff.

Risk Assessment: To mitigate risks, you must first be able to identify potential risks. Understanding the possible risks associated with different predictions is necessary, especially if they are long-term predictions. If they are short-term predictions, then it becomes critical to work rapidly. Don’t get locked in analysis paralysis. Cross-check all your data before you make any significant decisions. Get input from your people.

Continuous Monitoring: Keep an eye on the evolving situation. The future is dynamic, and constant monitoring allows for timely adjustments. Focus only on the data that affects the particular line or industry your niche is in, and don’t get distracted by loosely associated tributaries in the data.

Flexibility: Be prepared to pivot strategies based on new information or changing circumstances. This is critical and necessary once you have determined that the evolving reality matches the prediction. The steps above are a significant part of building the foundation you can comfortably work from and succeed.

Set Realistic Goals: Align predictions with realistic and achievable goals. This helps in maintaining focus and direction. If you choose to go down the Big Hairy Audacious Goal route, make sure you have broken it down into a series of tasks or sub-goals to ensure there are safety checks along the way.

Communicate: Because it may be vital to the survival of your business, always clearly communicate the basis of predictions and any related plans with your team or stakeholders. This is not the time to be secretive or isolated. Focus on being transparent and honest in all communication.

Adaptive Mindset: Be open to learning and adapting. The future is uncertain, and being willing to learn from experiences and mistakes is vital. This means that your people must know they are trusted, and you are willing to let them make mistakes along the way so the learning becomes rock solid.

In summary, don’t treat any prediction like it is poured in concrete. Predictions and prognostications are nothing more than a person’s guess. It may or may not be an educated guess, so focus on the prize but prepare for contingencies when circumstances require it. Remember, while predictions can guide decision-making, they are not certain. Balancing planning with adaptability is critical.

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Ron McIntyre

Ron McIntyre is a Leadership Anthropologist, Author, and Consultant, who, in semi-retirement, is looking to help people who really want to make a difference.