Ten Reasons to Disrupt Your Organization Before It Gets Disrupted

Ron McIntyre
3 min readApr 17, 2024

There is a lot of talk about business disruption today. Some see it as a cataclysmic event they are trying to avoid, while others see it as inevitable and give in to fate. Both approaches lack creativity and innovation, which sets the stage for failure.

I have always been proactive in my management style and my business practices. However, today’s attitude seems to be that if it isn’t broken, don’t fix it. So, it can also be a reason to stay in a comfort zone while your competitors are growing around you. Rather than resting on the company history, look at the current market conditions, competitors, consumers, and employee trends to see if you are still relevant. Then, adapt, recycle, and reinvent processes, product lines, skills requirements, and the Vision for our company.

Disrupting your organization before it gets disrupted by external forces is crucial for staying relevant, competitive, and innovative in today’s fast-paced business environment.

Here are ten reasons why:

  1. Stay Ahead of the Competition: Proactively disrupting your business model or practices can give you a competitive edge, enabling you to set the pace in your industry rather than scrambling to catch up. When you plan the disruption, your eyes can be opened to new opportunities for expansion and to highlight areas that you need to retire.
  2. Foster Innovation: Encouraging disruption within your organization promotes a culture of innovation and creativity. It inspires employees to think outside the box and develop novel solutions to problems. Innovation is not necessarily something never seen before. It is more often a reinvention of a process, raw product involved, new tools to work on established roles, etc.
  3. Attract Top Talent: A reputation for innovation and a forward-thinking approach can make your organization attractive to ambitious and talented individuals looking for dynamic workplaces. People today request to be motivated and rewarded for taking ownership of their roles. Being disruptive ensures you continually seek to expand people’s skills, knowledge, and value.
  4. Meet Changing Consumer Demands: If you count on customer loyalty to stay in business, you may find it hard to come by. However, by continually reassessing and potentially disrupting your practices, you can better adapt to changing consumer preferences and expectations, ensuring your products or services remain relevant.
  5. Leverage New Technologies: Disruption often involves the adoption of new technologies. Being an early adopter can streamline operations, improve customer experiences, and open new business opportunities. When done correctly, you can avoid layoffs and reassign and reskill people for new, more exciting opportunities.
  6. Improve Agility: Organizations comfortable with disruption tend to be more agile and flexible. This agility allows them to respond more swiftly and effectively to unexpected challenges or market changes.
  7. Risk Management: By disrupting yourself, you’re taking controlled, strategic risks rather than being caught off-guard by external disruptions that could force hasty, reactive decisions.
  8. Expand Market Reach: Disruption can lead to the development of new products, services, or business models that tap into previously unexplored markets or demographics, driving growth.
  9. Strengthen Customer Relationships: Being seen as an innovative and proactive company can enhance your brand’s appeal and deepen customer loyalty, as consumers often associate with brands perceived as leaders.
  10. Long-Term Sustainability: Disrupting your organization is about ensuring its long-term sustainability. In a world where change is the only constant, evolving and reinventing yourself is critical to surviving and thriving.

By embracing disruption, your organization can avoid being sidelined by competitors’ innovations and position itself as a leader in driving change within your industry. This bold step requires courage, commitment, and transparency to be effective and rewarding.



Ron McIntyre

Ron McIntyre is a Leadership Anthropologist, Author, and Consultant, who, in semi-retirement, is looking to help people who really want to make a difference.