10 Reasons Why So Many Are Acting Like Lemmings in 2025

Ron McIntyre
5 min readMar 10, 2025

The term “lemming behavior” has long been used to describe people who blindly follow trends, make impulsive decisions, or conform without questioning. In 2025, this phenomenon appears to be at an all-time high. From viral challenges on TikTok to the rise of populist political movements, many people move in unison without critically assessing their choices. But what’s driving this mass conformity? Here are ten reasons why so many are acting like lemmings this year.

1. The Social Media Echo Chamber

The significant rise of algorithms, the architects of our digital echo chambers, is meant to reinforce our beliefs and create bubbles where dissenting opinions are rarely seen. This makes people more susceptible to groupthink and less likely to challenge prevailing narratives. Awareness of this influence is crucial to understanding today’s mass conformity.

2. AI-Driven Trends

Artificial Intelligence now dictates much of our daily lives — from what we watch to what we buy. With AI curating our experiences, people unconsciously follow the digital herd without realizing how much influence it has over their choices.

There is a reason that I have departed from “X” and am curtailing my participation on Facebook and LinkedIn. That is the prevalence of algorithms that create useless notifications on my devices. I have turned off notifications on everything.

3. The Fear of Missing Out (FOMO)

With real-time updates on everyone’s activities, people feel pressured to join trends, fearing they’ll be left behind. Whether it’s the latest tech gadget or viral challenge, social anxiety drives mass participation.

FOMO is a burden that started in the 1960s without us noticing it. Yet the term itself did not come into our vernacular until the early 2000s, so it is not new. However, with the rise of social media, it has become more deadly. FOMO will subside with age.

Its predecessor, FOBO, Fear of a Better Offer, is a hazardous term that regularly rears its ugly head. Unfortunately, this one does not subside with age; the more egocentric and important we feel, the more we always seek a better offer.

4. Corporate Manipulation

Big corporations leverage psychology and data analytics to create artificial demand. They manufacture a sense of urgency through limited time offers and scarcity tactics that compels people to act impulsively.

Today, every company collects data, not just to influence us, but also to sell to other companies and entities, some of which are not honest or trustworthy. We often have no control over what they collect or how they use it because we like the recognition that comes with specialized offers and recommendations, which are usually useless.

5. Overreliance on Influencers

In 2025, influencers hold more power than ever. Their followers trust them blindly, often adopting their opinions, products, and lifestyles without questioning the legitimacy of their recommendations.

Expanded analysis of this phenomenon is needed because much advice is based on wishful thinking and false narratives. For example, some of the medical advice being endorsed by influencers is dangerous and possibly deadly. The Journal of Retailing and Consumer Services noted this need in July 2024.

6. Political Polarization

People are increasingly aligning with political groups based not on independent thought but on identity and loyalty. This creates an “us vs. them” mentality, where questioning one’s side is seen as betrayal.

Wow, I'm unsure how far apart we can get before democracy breaks down. All I know is that we cannot solve this problem individually, but it will not happen until we are willing to work together for the greater good rather than one group’s agenda.

7. The Death of Critical Thinking

With information overload, people rely more on headlines and viral posts than deep analysis. Quick, digestible content leaves little room for critical thought, making accepting popular opinions at face value easier.

Many today are willing to adopt everyone else’s point of view without thinking through the matter alone. This is so bad that many want influencers to tell them what to do 24 hours a day because they don’t want to make the effort to deal with the issues head-on.

8. Mass Psychological Stress

Global crises, economic uncertainty, and societal changes have created a stress-induced reliance on collective behavior. When people are overwhelmed, they follow others rather than think independently.

Let’s start with the simple idea of colonization, which has been dead for eons. Yet, here in 2025, we have a President who expects that, so we can do precisely what the old colonists did: plunder the new land for labor, rare minerals, or other booty and then leave it void with no apologies. Sorry, the US record of handling colonies stinks.

9. Virtual Reality Escapism

With the rise of immersive virtual experiences, many prefer digital realities over the real world. These environments often reinforce group behaviors, creating entire communities of people who think and act alike.

We’re not there yet but it is coming. As technology gets better and cheaper, it will become a significant problem in every area of life.

10. The Decline of Individualism

Cultural shifts have placed more emphasis on collective identity rather than personal uniqueness. Whether through social justice movements or corporate branding, the pressure to conform has never been stronger. There is a rise of cultism in the US, and it is not just in religions but also in businesses, politics, and medicine.

Individualism is not isolationism; it is an understanding of how I, as an individual, can navigate society, making positive impacts wherever I go. It is not ego and selfishness, but humility and selflessness. There is a balance that needs to be achieved. It is unity versus uniformity.

Conclusion

While following the crowd can sometimes be beneficial, mindless conformity can lead to manipulation, lost individuality, and even dangerous societal trends. In 2025, it’s more important than ever to take a step back, question the status quo, and make informed decisions based on personal values rather than external pressures. The challenge is to resist the lemming mentality and reclaim independent thinking.

Begin to rely on your values and principles to guide you through life. Understand the why of your existence and avoid the tendency to want to dominate in everything.

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Ron McIntyre
Ron McIntyre

Written by Ron McIntyre

Ron McIntyre is a Leadership Anthropologist, Author, and Consultant, who, in semi-retirement, is looking to help people who really want to make a difference.

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